🛒 01 – Brand Setup Foundation (Ecommerce)

Everything you need to get an ecommerce brand fully set up for ads, email, SMS, and tracking.

✅ Instagram + Facebook Setup

• Create an Instagram Business Account
• Make it public, with a:
  • Profile photo (logo or product)
  • Bio: "Scaling [niche] brands with Meta Ads" + CTA
  • Link to Notion portfolio or Linktree
• Connect Instagram to Facebook Page

✅ Meta Business Manager

• Go to business.facebook.com
• Set up:
  • Business Manager
  • Facebook Page
  • Ad Account
  • Instagram Connection
• Assign full control to your main admin profile

✅ Meta Pixel Setup

• Go to Business Settings → Data Sources → Pixels → Add
• Assign to the Ad Account & Website
• Install on Shopify via the Facebook & Instagram App
• Turn on Maximum Data Sharing

✅ Shopify Setup

• Partner access: partners.shopify.com
• Add a store as “Managed Store”
• Install the Facebook app + verify pixel