🔁 03 – Weekly Workflow & Fulfillment (Service-Based)

This is your repeatable weekly system to run, optimize, and scale Meta ad campaigns for local service clients.

🗓️ Weekly Workflow (Service-Based)

✅ Monday: Ad Review & Lead Report

• Check each campaign’s:
  • Cost per Lead (CPL)
  • CTR (Click-Through Rate)
  • Conversion Rate (form submits, calls, etc.)
• Mark which ad sets are underperforming or over budget
• Send brief Loom or written report to client
  • “We generated 14 leads at $19 each this week”
  • “I paused one underperforming audience and added a new test”

✅ Tuesday: Creative & Audience Testing

• Launch 1 new ad variation:
  • Test a new hook, image, or retargeting copy
• Create 1 new audience:
  • Example: New zip codes, income bracket, interest-based targeting

✅ Thursday: Retargeting Ad Refresh

• Swap out 1 retargeting ad creative or copy (A/B Testing)
  • “Still thinking about getting a quote?” → “Don’t miss your free estimate!”

✅ Friday: Budget & Scale Decisions

• Check top-performing ad sets:
  • If CPL < $20 and volume is good:
    • Increase budget 20–30%
  • If CPL > $40 for 3+ days:
    • Pause or adjust targeting

⚙️ Weekly Checklist

• [ ] Meta Ads running?
• [ ] Leads being tracked in Events Manager?
• [ ] Form working?