🤝 05 – Performance Incentives & Trust Builders

Use these systems to build trust, keep clients loyal, and motivate yourself to deliver results.

🎯 Why These Matter

Most local service businesses aren’t used to digital ads. You need to:

• Prove you care about results
• Show you're structured and not guessing
• Make yourself hard to replace

✅ Performance-Based Upsell Model

Offer clients incentives like:

🔹 Tiered Pricing Based on Lead Volume

“Base rate is $1,000/month — but if I bring in over 40 leads, it increases to $1,400 due to the extra time and work involved in scaling the campaign.”

🔐 Trust Builder Tactics

🟢 Loom Video Setup

• Send a Loom video walkthrough after setup:
  • “Here’s how your Meta account is now connected… your Pixel is active… your CRM is linked…”
  • Show your work = show value

🟡 Transparency Folder

• Create a shared Google Drive or Notion page with:
  • Live lead report
  • Campaign updates
  • Ad previews

🟣 Pre-Built Client Dashboard (Optional)