📦 Cold Campaigns (Lead Gen / Service Businesses)

Launch your first cold Meta ad campaigns for a service business — structured to test offers and generate high-quality leads fast.

🌟 Campaign Objective

• Objective: Leads
• Campaign Type: Manual Leads Campaign (NOT Advantage+)
• Budget: $20–$50/day

⚙️ Campaign Setup

• Turn OFF Advantage+ if available
• Name: ClientName – Cold Test 1

📦 Ad Set Level

• Ad Set Name: Cold – Main Audience
• Conversion Location: Instant Form or Website (depending on flow)
• Event: Leads ✅
• Budget: $20–$50/day
• Location: Based on client service area (e.g. 20-mile radius, state, or nationwide)
• Age/Gender: Broad (unless targeting a specific demo)
• Placements: Manual
  • Facebook Feed ✅
  • Instagram Feed ✅
  • Instagram Reels ✅
  • Facebook Stories ✅