📦 Cold Campaigns (Lead Gen / Service Businesses)
Launch your first cold Meta ad campaigns for a service business — structured to test offers and generate high-quality leads fast.
🌟 Campaign Objective
- Objective: Leads
- Campaign Type: Manual Leads Campaign (NOT Advantage+)
- Budget: $20–$50/day
⚙️ Campaign Setup
- Turn OFF Advantage+ if available
- Name:
ClientName – Cold Test 1
📦 Ad Set Level
- Ad Set Name:
Cold – Main Audience
- Conversion Location: Instant Form or Website (depending on flow)
- Event: Leads ✅
- Budget: $20–$50/day
- Location: Based on client service area (e.g. 20-mile radius, state, or nationwide)
- Age/Gender: Broad (unless targeting a specific demo)
- Placements: Manual
- Facebook Feed ✅
- Instagram Feed ✅
- Instagram Reels ✅
- Facebook Stories ✅